Websites that are eco friendly are highly appealing to your users along with being entirely possible to implement. It might not be obvious to the general public the environmental toll that websites take. There are several businesses that are taking accountability and making changes that make their business more environmentally friendly, which is an aspect most businesses gloss over. In fact, 2014 statistics highlighted the amount of electricity US database used to stock and dispense website data averaged at 70 billion kilowatt-hours, with it rapidly rising ever since. So the time to act is now.
What are the advantages of an eco-friendly website?
Our planet is being harmed in several different ways. So if we can contribute to its healing, or reduce the damage being caused through the carbon footprint of our website, it is our responsibility to do so. That in itself should justify going the greenway.
Luckily research proves that making your website eco friendly can mean enormous advantages for your business. Customers are becoming more environmentally conscious which leads to them opting for an eco-friendly website. A majority of US customers are attracted to products and services provided by a brand that is environmentally friendly.
So if you’re looking for ways to decrease the environmental harm of your online presence and attract new customers, here are some easy to follow steps you can implement to run a flourishing website while being eco-friendly.
- Make sure that your website has minimal loading time
A website that loads without delay is the how of every website owner. It stands to reason that this is the goal since a majority of customers will leave the website if the wait time averages more than 3 seconds. The environment-friendly reason to cut down on your website’s loading time is because when the time decreases so does the energy required by the website to load. You can employ a variety of strategies such as image optimisation, minimum HTTP requests, as well as eliminating code that is not required.
2. Select a host that is environment-conscious
Managed web hosting providers store all of your website’s data in several locations around the world. They are known as data centres, which are known to consume huge amounts of electricity due to the thousands of devices they house that in turn generate enormous amounts of heat requiring to be cooled off. This task is accomplished using coming systems of gigantic proportions which need tons of energy and gives rise to carbon emissions.
You can do your part in decreasing your carbon footprint by selecting a web hosting service that takes care of the environment and its effects on it. Managed web hosting providers that are green-focused for strategies that are eco friendly like using renewable energy to run their servers.
3. Use renewables for your energy
The same elements that are involved in your web hosting servers that are provided to the customers are also applicable to the equipment you bring in to set up your websites.
The probability of your computer time being high if you run or manage a website is rather reasonable. In fact, any sort of work in today’s day and age requests a huge amount of screen time. Similar to servers, screens also consume energy. Plus energy is also required to run all of the appliances in your workplace as well. Hence, opting for a clean energy provider that uses renewable energy to run all the required devices is a step in the right direction.
4. Select files that are not required and get rid of them
You might update your website on a daily basis. Unfortunately, this causes excess files over a period of time to accumulate and fly below the radar practically undetectable while you focus on keeping your website updated. It’s like the dirt that can build under your fingernails if you do not clean them on a regular basis. Energy is continuously used by files that are unnecessary since they are still stored. Hence, finding out which files are not required and getting rid of them can help your website become more eco friendly.
5. Alter documents to be compatible with printers
Several websites have documents with the option of downloading that users can create their own printouts. These include various forms, applications, invoices, etc. However, if these things are not configured properly, it might lead to customers needing to print it out several times to get the printout to be as precise as it is on the screen.
Hence it is important to ensure that your document is perfectly scaled to produce an accurate print. This will help save paper and reduce the carbon damage done by printing.
If you follow the steps outlined above they will help you in building a website and brand that is extremely eco friendly. Fortunately, these strategies are beneficial for your website not just from the eco-friendly point of view but also from the user perspective. Hence what is beneficial for the users is obviously useful for your site as well along with the planet.