Big data

Why is Big Data Analysis Crucial For Your Company’s Growth?

Big Data

Big data analysis refers to the process of discovering customer inclination, correlations, uncovered patterns, and market trends, through a thorough analysing of big data. This lends organisations a helping hand in making knowledgeable decisions. The organisations are able to employ various data analysis techniques and technologies that help them unearth new information by analysing groups of data.

Ground-level inquiries about business performance and operations are answered by Business Intelligence (BI). Big Data analytics is an extremely complex and sophisticated form of analytics that involves various components like statistical algorithms, models that help predict future patterns, as well as analysis of several scenarios.

What are the different kinds of data analytics?

The concept of Big Data is an old one in the business world. Hence, businesses are employing various kinds of analytics tools to analyse the data and glean valuable information from it. Here are the most frequently used kinds of big data analytics.

1.Descriptive analytics

This method sheds light on the events that have taken place in history which supplies businesses with a thorough understanding of the trends that have existed and still continue to make a mark. Descriptive analytics is the ground level of processing data by forming a comprehensive guide to access and analyse all the historical data, leading to discoveries of invaluable information that helps shape the process of future analysis.

2. Predictive analytics

Predictive analysis includes investing resources into finding and analysing past patterns to better foresee future events. You can predict sales lead scoring using this type of analysis. There are certain businesses that use predictive analysis for a huge chunk of their operation including analysing the lead source, types of communications, the whole process of sales lead scoring, social media, etc. many kinds of complicated forecasts can be successfully made with predictive analysis in the fields of marketing, sales, etc.

3. Prescriptive analysis.

Prescriptive analysis anticipates the problems that can take place in the future and suggests proper actions to navigate them or avoid them completely. It also predicts various trends that you can benefit from. If you have a certain question, perspective analysis provides a very precise answer. It also helps flesh out the best course of action that can help your organisation capitalise on an opportunity that is predicted to come your way in the future and steer clear of any risks.

4. Diagnostic analysis

You can use diagnostic analysis to compare historical data with other data to find out the reason for the occurrence of an event. Basically, finding out the cause behind an event requires diagnostic analysis. Sales cycles can greatly benefit from these as they can be of great help in segregating customers into groups depending on their product choices and sales patterns.

What is the importance of Big Data?

The utility of the data collected by the company is of far greater importance than merely the amount of data amassed by the organisation. Every company will employ the data according to their wants and needs, but the better it is utilised, the higher your company will soar.


The company can receive its data from a variety of different sources that can help them find solutions to several problems after due analysis.

1. Helps curb expenditure

Several advantages that help minimize expenditure are ushered in by tools such as Spark which helps them to store humongous amounts of data. You can discover better ways of conducting the business of your organisations through the use of these tools.

2. Saves time

In-memory analytics and other high-speed tools can help discover brand new sources from which data could be collected to aid businesses in instant data analysis and to employ the findings in making better well-informed decisions.

3. Gain insight into market situations

Businesses can gain greater insight into the working of the market by analysing big data. For example, through analysis companies can identify the product most well-liked and sold in the market, which leads to enhancing the production of that product and ensuring that it is available. This gives an organisation an edge over others in the market.

4. Maintain a good reputation

Sentiment analysis is one of the best features of Big Data tools. Hence, you can be well informed about the chatter going on about your organisation. These tools can also help you keep a track of the reputation of your business and improve it.

5. Increase your customer base

Customers are the most important element of a business. There can be no business without customers. However, even if you have a loyal customer base, there is ever-growing competition. You must have a good idea of the wants and needs of your customer to ensure the continued success of your business.


The vital role that analysis of Big Data plays in the growth of your organization leads to a boost in need of big data experts and data centers, as well as competent web hosting providers. There is a lot of potential in data analytics and science. You can analyse the worth of your business and its possible growth through the use of data analytics. Several fields require Big Data analysis to grow. Hence, such technologies and tools are invaluable in today’s world. 

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