Business tips

6 Ways to Improve Mobile Website Performance

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A strong mobile-friendly website improves the performance of the website and attracts high-quality visitors. It has rapidly become the cost of doing business online to have a better and more user-friendly mobile website. If potential clients visit your website on their phone and discover it to be a wreck, they are likely to not only leave within seconds but also to go elsewhere for their needs. A well-designed and speedy website attracts new clients while keeping existing ones.

One of the most important aspects of building a fast, mobile-friendly website is its performance, content, and SEO work. In other words, the speed with which the content loads and the ease with which users may perform the tasks are critical. What, on the other hand, determines a website’s mobile performance? And what can you do to make it better?

Why does mobile performance matter?

In today’s world, the majority of people use their mobile phones rather than PCs or laptops. People nowadays do not waste time opening their PCs or laptops just to visit websites; instead, they just visit the website from their phones and check out what they are looking for. As a result, having a quality website and a fast loading speed encourages users to visit your site, which will help you gain more new visitors.

According to research in several industries, 55% of website visitors will leave a website if it loads more than 3 seconds. It all comes down to a matter of seconds when it comes to connecting users and convincing them to spend their valuable time on your website. Conversions are so reliant on your website’s ability to load quickly and offer content to visitors as fast as possible.

This is something that search engines are well aware of. Google now includes page speed as one of the primary determining factors in ranking websites and assigning quality scores since mobile performance has become so essential in internet usage. Due to the obvious mobile-first trend, if your site is slow, you will not only lose conversions, but you will also be buried in the search results, and many potential clients will never find you. To put it another way, RIP.

6 Ways to Improve Mobile Website Performance

1. Optimize Images

One of the most common causes of slow websites is having a big number of full-sized, unoptimized photos. Large photos (those greater than 1-2 MB) demand a lot of bandwidth while loading, use up a lot of server resources, and irritate your clients.

When optimizing your photos for the best performance, you should pay attention to the size, format, and src attributes.

Here are a few useful tips:

  • When submitting images to your website, make sure they’re the right size. Having 1200×1200 PX will be acceptable for both regular displays as well as for the retina.
  • When compared to BMBs, TIFFs, and GIFs, JPEG is the best choice. Remove any image comments and lower the color depth to the lowest level that is permitted.
  • Check once that there are no empty <img src+’…’> codes, as this can make or add unnecessary traffic to your servers.
2. Compress the Images

Use premium tools like Photoshop, Canva, and PicsArt, as well as free internet applications, to reduce the file size of your website’s graphics. Reduce the size of your photographs to make them load faster, but don’t compress them so much that the image quality suffers.

3. Make the Design Simple

Make graphics that are basic and appealing. A showy website necessitates a large amount of custom JavaScript and CSS, which results in slow load times and bad performance, as well as an increased danger of elements breaking down the road. While you are not required to be a minimalist, you should always consider the benefits of adding a design feature against the cost to the overall performance of the website.

Also Read: 4 Ways to Cut Website Bounce Rates

4. Allow your browsers to Cache Images, Videos, and Data

Clearing the cache reduces the number of new elements that a browser must load each time a user visits your site. If your website has a lot of photos, videos, or data to load, this can significantly reduce the time it takes for returning visitors to load.

5. Clear Unnecessary JavaScript

JavaScript enables your website to do a variety of tasks, but it comes at a performance penalty. Other scripts from tracking tools and plugins can be installed in bulk if you see certain JavaScript will be required for the functionality of your website. To make matters worse, these scripts frequently come from third parties and settle in the background of your site, quietly adding time to page load times while serving no useful purpose. Free mobile testing tools, such as Google’s PageSpeed Insights, will discover inefficient JavaScript and provide recommendations for how to improve it.

6. Decrease the Number of Custom Fonts and Weights

Each new font type and the weight you add to a web page increases the amount of time it takes for the page to load. While typography is an important aspect of branding and design, you should consider how font selection affects website load time.

Conclusion

Race cars aren’t the only ones who enjoy speed. It’s one of the most important aspects of a good mobile site. A speedier, mobile-friendly website can boost traffic and lead to more sales and conversions. It’s unsurprising. The mobile revolution has arrived, and it’s here to stay. While desktop performance is still important, mobile is the way of the future.

In other words, make your site as fast as possible while lowering the amount of weight it carries.”If speed thrills, friction kills,” as this Think With Google piece put it. Improving the speed of your mobile site is a one-two punch that will benefit both your users and search engines. If you haven’t started focusing on mobile yet, I strongly advise you to do so right now.

If you need further help in Improve to your mobile website performance, you can reach out to your web hosting providers for further assistance.

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