How Does Web Hosting Impact Your SEO Rankings

February 21, 2022 / SEO

With the help of digitalization, today’s enterprises, and transactions are performed on online platforms. Everyone and every industry have been impacted by digitalization. People are looking for and attempting to enhance their rankings now that the ranking system has captured everyone’s attention. Everyone is in the race and wants to be the first to reach the finish line; yet, the competition is so intense and tight that a website that drops to the second page is also resistant to getting high traffic. As a result, people put a lot of time and money into their businesses to get the highest possible position through the (SEO) search engine optimization system.

The SEO of your website is affected by a combination of factors. Including the following tactics in your business plans can help you improve your SEO ranking. Websites that load quickly and reliably rank higher in search results. The web hosting provider you choose is one of the most essential aspects in increasing security, speed, and reliability, among other things.

If you are looking for a low-cost web hosting service in the United States, your website will have numerous issues. For example, slow speed, server issues, and so on. Your visitors may experience poor website speed, 404 errors, or lagging for a short period. The search engines will penalize your website if it is slow and lagging, which will have an impact on your website and SEO ranking. Google has made numerous changes to SEO in recent years, and one of the most crucial factors in determining which websites rank higher is the time it takes for a page to load.

Let’s have a look at what makes a great web hosting company so important for your website’s SEO ranking.

Speed of the website

We all are aware of the page speed as it is a ranking factor. The size of the factor is still up for debate (despite Google’s claim that it’s a “teeny little” one), but that’s not the point.

If you get a small web hosting package without the bandwidth you require, your website’s speed may suffer. It all depends on you and your plans; whichever great plan you choose, a fantastic offer will be accessible for your website. You won’t be able to host a new website or create new sites for your business on a shared plan with limited bandwidth that won’t support breaking news traffic if you have a new website or are developing new sites for your business.

You must choose whether you want a shared hosting account, a virtual private server, a dedicated server, or cloud-based scalable hosting solutions for your website. Depending on what your website does and how much traffic/resources it needs, any of these can be acceptable for SEO.


In addition to the other elements, drag engines examine where your website is located and in what location when determining its ranking in the area. If a consumer search from the United States, for example, search engines will favor websites headquartered in the United States.

Today’s search engines are more active when it comes to SEO. Search engines employ a variety of indicators to establish where a website is located, including your website’s IP address. Because consumers and servers are based in the same place, your website will rank better when users search for your term.

On the other hand, your website might reach lower in search engines rankings in case customers look for those similar keywords in different locations. Your website will still rank high on one location if the servers themselves are located elsewhere, is just a bit difficult to accomplish, and why make it harder for yourself when such things can be avoided.

Uptime and Downtime

When your website is blocked or snagged, as well as the search engines are unable to access it due to server issues with your web hosting provider, downtime occurs. Sports are what search engines refer to visitors who come to your website regularly. When a consumer types in a keyword that should ideally bring him to your website, but it can’t because of downtime, the spiders keep account of this inaccessibility and redirect the traffic to the next best website.

If this happens, search engines will mark your website as untrustworthy, and your SEO ranking will suffer irreparable damage as a result of the search engines’ failure to rank your website first, leading buyers and visitors to doubt the search engines’ dependability. Downtime will inevitably occur, but you must exercise extreme caution.

As a result, you must be aware of any downtime issues that your website or web server may encounter, as well as how these issues will affect your website.


One of the most crucial aspects of the website is security. The higher your website’s security, the safer it is. When it comes to ranking well in search engines, the speed and stability of your website are critical. Security, by itself, plays a significant function and has an impact on your website’s SEO. Google, as well as the other search engines, provides greater rankings to websites that are focused on safety. Google considers SSL certificate verified websites to be an important factor in ranking your SEO.

The security features that your web hosting service provider employs have a significant impact on the safety of your website. After thoroughly examining a web hosting provider’s security policies and features, as well as its track record, you should choose one. You should, in theory, receive security upgrades that are up to date according to industry standards. If your website is hacked and then blacklisted by search engines, your SEO rating could suffer significantly.


If you use an insecure or low-cost web hosting service to host your website, you are courting calamity, and the points stated above are a clear indication of oncoming doom. Choose a good web host, especially if you’re going with shared hosting. If you do not choose a good web hosting service, you may have downtime, poor SEO rankings, or a whole website breakdown.

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