A Complete Guide to Website Performance

August 10, 2021 / Web Security

Any more than 3 seconds delay in loading a web page results in 50% of internet users choosing to go to a competitor’s website instead. Statistics show that a majority of internet users will not come back to a website that takes a long time to load. Even if your content is better than that of others, the users more often choose websites that load quicker and perform better.

It is obvious for all to see that the speed at which your website loads directly influences the growth and therefore success of your website. Most of the users are always in a hurry and would rather pick a website that delivers its content faster. 

What is website performance?

Website performance keeps a track of the spread at which pages load on a website and present them on the website browser. You need to optimise the performance of your website to boost its speed using several methods, since the faster your website, the better the growth of your business. A successful website needs it to perform at optimum levels since your users form their first impressions there. It informs them how your website functions and gives them a quick glimpse of your business. This impression also results in users deciding if they want to associate with your organisation and if they want to purchase the product or service you offer or engage with your content.

These are some of the ways you can boost the performance of your website.

  1. Compressed images The bigger the images on your website, the liver it is going to take for your website to load which could be as long as minutes. To make this whole process quicker, you might want to complete these images before applying them to your website. There are several image compression software that you can find online which will help you accomplish the job of uploading images quickly and without any hassle to your website. 
  2. Minimise HTML and styles You might want to reduce the loading time by optimising the code of your website. It is also wise to get rid of any unneeded comments, formatting of web page code. You will definitely see a ride in the efficiency of your website once you employ this. You might also want to ensure that your content includes your topic in its entirety but at the same time, is extremely concise. You will find tools to deal with this too.
  3. Select a theme that boosts your speed Speed optimization must be your focus while choosing a theme for your website. There are several themes that are attractive and aesthetically pleasing but make the website last due to their poor codes. A theme that is simple is a better choice than ones that are extremely complex with eye-catching animation and several such useless features. You can use WordPress plugins to get any added features you might require. But the basic theme needs to be simple, straightforward, and well coded which will boost performance.
  4. Select the perfect web hosting service A majority of website owners select the most low-priced option when they are starting their website, which happens to be shared hosting. However, once the traffic begins to grow, you will have to opt for a hosting type that provides you with more resources to boost performance and make your website appealing to users. cPanel web hosting and Windows web hosting are good options. In fact, dedicated servers or virtual private servers are far more scalable and performance-oriented for websites that see spikes in growth at a fast rate and have huge amounts of traffic directed to it. You can also opt for cloud servers to acquire huge amounts of flexibility and bandwidth.
  5. Optimise the database of your WordPress account If you have been using your WordPress account for a long time, your database will have retained hordes of information that is not needed or relevant for usage anymore. To boost your performance, you can easily opt for database optimization and delete all of that unnecessary data and information that is just taking up space and lagging your website’s performance. You can easily accomplish this by opting for plugins like the WP-Sweep plugin. It helps you optimize your WordPress database by getting rid of revisions, cookies, unused tags, expired posts, and many other elements. Doing this also helps streamline the structure of your database with a minimum amount of effort on your part.


Mentioned above are a few of several different ways to help your website optimise. There are ones that are more easily implemented than others. However, if you do put into action the recommendations and advice mentioned above, you will see a distinct boost in the performance of your website. Begin website optimization without delay and enjoy the benefits that come along with it.

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