SSL or Secure Sockets Layer protocol which was developed by Netscape, is installed on a server to securely communicate with web clients. Any information exchanged between websites can be picked up and read by a third party without the knowledge of both sides.
A dedicated SSL garners trust of potential customers as some customers don't want to put commercial details on website that doesn't have a secure URL. So, if you are an ecommerce website, a dedicated SSL is a MUST for you. It also tells the clients / buyers that you have invested in securing the communication between your website and the client by investing in a dedicated SSL as the SSL shows your company name too.
SSL protocol transmits private documents / data / information via the Internet in a secured manner. It makes your website secure allowing you to use a shopping cart or any oscommerce application for your website. SSL certificate is "must have" for ecommerce website as it guarantees that confidential details like credit card numbers and bank account details provided by your customers remain secure.
Buy your own Dedicated SSL from bodHOST and secure your website!!