{"id":268,"date":"2007-02-03T17:40:00","date_gmt":"2007-02-03T17:40:00","guid":{"rendered":"https:\/\/bodhost.com\/kb\/\/web-hosting\/index.php\/2007\/02\/03\/what-is-cpm-cost-per-impresion-cpc-cost-per-click-cpt-cost-per-time\/"},"modified":"2026-02-26T14:04:57","modified_gmt":"2026-02-26T14:04:57","slug":"what-is-cpm-cost-per-impresion-cpc-cost-per-click-cpt-cost-per-time","status":"publish","type":"post","link":"https:\/\/www.bodhost.com\/kb\/what-is-cpm-cost-per-impresion-cpc-cost-per-click-cpt-cost-per-time\/","title":{"rendered":"What is CPM (Cost per impression) \/ CPC (Cost per Click) \/ CPT (Cost per Time)?"},"content":{"rendered":"\r\n<p>In online advertising, CPM is in relation to traffic that is eventually received on the web. It is done in the ratio when an online commercial company runs an advertising campaign.<\/p>\r\n\r\n\r\n\r\n<p>This includes text-Links, banners, or sending mass e-mails. This is measured using the Cost per Mile metric which is equivalent to 1000 impressions.<\/p>\r\n\r\n\r\n\r\n<p><strong>So, the algorithm is as follows &#8211;<\/strong><\/p>\r\n\r\n\r\n\r\n<p>1 CPM = 1000 impressions<\/p>\r\n\r\n\r\n\r\n<p>This is followed by the aim of selling products\/services online. This is calculated on the basis of the number of views for which a tracker is placed and organized accordingly.<\/p>\r\n\r\n\r\n\r\n<p>However, this is not a standard form of payment and most webmasters do not prefer the same due to its instability. Online advertisements are common these days with the following major themes &#8211;<\/p>\r\n\r\n\r\n\r\n<p>a) CPA (Cost per Action)<br \/>b) CPC (Cost per Click)<br \/>c) CPT (Cost per Time)<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>In online advertising, CPM is in relation to traffic that is eventually received on the web. It is done in the ratio when an online commercial company runs an advertising campaign. This includes text-Links, banners, or sending mass e-mails. This is measured using the Cost per Mile metric which is equivalent to 1000 impressions. So, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[666],"tags":[1088,1087,1089],"class_list":["post-268","post","type-post","status-publish","format-standard","hentry","category-general","tag-cost-per-click","tag-cost-per-impression","tag-cost-per-time"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is CPM, CPC, and CPT? - Knowledge Base | bodHOST<\/title>\n<meta name=\"description\" content=\"In this article we will learn online advertising, CPM is in relation to traffic that is eventually received on the web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bodhost.com\/kb\/what-is-cpm-cost-per-impresion-cpc-cost-per-click-cpt-cost-per-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is CPM, CPC, and CPT? - Knowledge Base | bodHOST\" \/>\n<meta property=\"og:description\" content=\"In this article we will learn online advertising, CPM is in relation to traffic that is eventually received on the web.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bodhost.com\/kb\/what-is-cpm-cost-per-impresion-cpc-cost-per-click-cpt-cost-per-time\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowledge Base - bodHOST\" \/>\n<meta property=\"article:published_time\" content=\"2007-02-03T17:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T14:04:57+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/what-is-cpm-cost-per-impresion-cpc-cost-per-click-cpt-cost-per-time\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/what-is-cpm-cost-per-impresion-cpc-cost-per-click-cpt-cost-per-time\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/#\\\/schema\\\/person\\\/c48414ad1536cea20e85282b0737a9f9\"},\"headline\":\"What is CPM (Cost per impression) \\\/ CPC (Cost per Click) \\\/ CPT (Cost per Time)?\",\"datePublished\":\"2007-02-03T17:40:00+00:00\",\"dateModified\":\"2026-02-26T14:04:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/what-is-cpm-cost-per-impresion-cpc-cost-per-click-cpt-cost-per-time\\\/\"},\"wordCount\":155,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/#organization\"},\"keywords\":[\"Cost per Click\",\"Cost per impression\",\"Cost per Time\"],\"articleSection\":[\"General Discussion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/what-is-cpm-cost-per-impresion-cpc-cost-per-click-cpt-cost-per-time\\\/\",\"url\":\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/what-is-cpm-cost-per-impresion-cpc-cost-per-click-cpt-cost-per-time\\\/\",\"name\":\"What is CPM, CPC, and CPT? - Knowledge Base | bodHOST\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/#website\"},\"datePublished\":\"2007-02-03T17:40:00+00:00\",\"dateModified\":\"2026-02-26T14:04:57+00:00\",\"description\":\"In this article we will learn online advertising, CPM is in relation to traffic that is eventually received on the web.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/what-is-cpm-cost-per-impresion-cpc-cost-per-click-cpt-cost-per-time\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/what-is-cpm-cost-per-impresion-cpc-cost-per-click-cpt-cost-per-time\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/what-is-cpm-cost-per-impresion-cpc-cost-per-click-cpt-cost-per-time\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"General Discussion\",\"item\":\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/category\\\/general\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is CPM (Cost per impression) \\\/ CPC (Cost per Click) \\\/ CPT (Cost per Time)?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/#website\",\"url\":\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/\",\"name\":\"Web Hosting Knowledge Base | bodHOST Hosting FAQ\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/#organization\"},\"alternateName\":\"Web Hosting Knowledge Base | bodHOST Hosting FAQ\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/#organization\",\"name\":\"Web Hosting Knowledge Base | bodHOST Hosting FAQ\",\"url\":\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Profile-Pic.png\",\"contentUrl\":\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Profile-Pic.png\",\"width\":240,\"height\":240,\"caption\":\"Web Hosting Knowledge Base | bodHOST Hosting FAQ\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/#\\\/schema\\\/person\\\/c48414ad1536cea20e85282b0737a9f9\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/51e53199212db3f59606920448d45a6ead224f904558e3ab9251d071a609b202?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/51e53199212db3f59606920448d45a6ead224f904558e3ab9251d071a609b202?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/51e53199212db3f59606920448d45a6ead224f904558e3ab9251d071a609b202?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\\\/\\\/www.bodhost.com\\\/kb\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is CPM, CPC, and CPT? - Knowledge Base | bodHOST","description":"In this article we will learn online advertising, CPM is in relation to traffic that is eventually received on the web.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bodhost.com\/kb\/what-is-cpm-cost-per-impresion-cpc-cost-per-click-cpt-cost-per-time\/","og_locale":"en_US","og_type":"article","og_title":"What is CPM, CPC, and CPT? - Knowledge Base | bodHOST","og_description":"In this article we will learn online advertising, CPM is in relation to traffic that is eventually received on the web.","og_url":"https:\/\/www.bodhost.com\/kb\/what-is-cpm-cost-per-impresion-cpc-cost-per-click-cpt-cost-per-time\/","og_site_name":"Knowledge Base - bodHOST","article_published_time":"2007-02-03T17:40:00+00:00","article_modified_time":"2026-02-26T14:04:57+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bodhost.com\/kb\/what-is-cpm-cost-per-impresion-cpc-cost-per-click-cpt-cost-per-time\/#article","isPartOf":{"@id":"https:\/\/www.bodhost.com\/kb\/what-is-cpm-cost-per-impresion-cpc-cost-per-click-cpt-cost-per-time\/"},"author":{"name":"admin","@id":"https:\/\/www.bodhost.com\/kb\/#\/schema\/person\/c48414ad1536cea20e85282b0737a9f9"},"headline":"What is CPM (Cost per impression) \/ CPC (Cost per Click) \/ CPT (Cost per Time)?","datePublished":"2007-02-03T17:40:00+00:00","dateModified":"2026-02-26T14:04:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bodhost.com\/kb\/what-is-cpm-cost-per-impresion-cpc-cost-per-click-cpt-cost-per-time\/"},"wordCount":155,"publisher":{"@id":"https:\/\/www.bodhost.com\/kb\/#organization"},"keywords":["Cost per Click","Cost per impression","Cost per Time"],"articleSection":["General Discussion"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.bodhost.com\/kb\/what-is-cpm-cost-per-impresion-cpc-cost-per-click-cpt-cost-per-time\/","url":"https:\/\/www.bodhost.com\/kb\/what-is-cpm-cost-per-impresion-cpc-cost-per-click-cpt-cost-per-time\/","name":"What is CPM, CPC, and CPT? - Knowledge Base | bodHOST","isPartOf":{"@id":"https:\/\/www.bodhost.com\/kb\/#website"},"datePublished":"2007-02-03T17:40:00+00:00","dateModified":"2026-02-26T14:04:57+00:00","description":"In this article we will learn online advertising, CPM is in relation to traffic that is eventually received on the web.","breadcrumb":{"@id":"https:\/\/www.bodhost.com\/kb\/what-is-cpm-cost-per-impresion-cpc-cost-per-click-cpt-cost-per-time\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bodhost.com\/kb\/what-is-cpm-cost-per-impresion-cpc-cost-per-click-cpt-cost-per-time\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bodhost.com\/kb\/what-is-cpm-cost-per-impresion-cpc-cost-per-click-cpt-cost-per-time\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"General Discussion","item":"https:\/\/www.bodhost.com\/kb\/category\/general\/"},{"@type":"ListItem","position":2,"name":"What is CPM (Cost per impression) \/ CPC (Cost per Click) \/ CPT (Cost per Time)?"}]},{"@type":"WebSite","@id":"https:\/\/www.bodhost.com\/kb\/#website","url":"https:\/\/www.bodhost.com\/kb\/","name":"Web Hosting Knowledge Base | bodHOST Hosting FAQ","description":"","publisher":{"@id":"https:\/\/www.bodhost.com\/kb\/#organization"},"alternateName":"Web Hosting Knowledge Base | bodHOST Hosting FAQ","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bodhost.com\/kb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bodhost.com\/kb\/#organization","name":"Web Hosting Knowledge Base | bodHOST Hosting FAQ","url":"https:\/\/www.bodhost.com\/kb\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bodhost.com\/kb\/#\/schema\/logo\/image\/","url":"https:\/\/www.bodhost.com\/kb\/wp-content\/uploads\/2025\/10\/Profile-Pic.png","contentUrl":"https:\/\/www.bodhost.com\/kb\/wp-content\/uploads\/2025\/10\/Profile-Pic.png","width":240,"height":240,"caption":"Web Hosting Knowledge Base | bodHOST Hosting FAQ"},"image":{"@id":"https:\/\/www.bodhost.com\/kb\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.bodhost.com\/kb\/#\/schema\/person\/c48414ad1536cea20e85282b0737a9f9","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/51e53199212db3f59606920448d45a6ead224f904558e3ab9251d071a609b202?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/51e53199212db3f59606920448d45a6ead224f904558e3ab9251d071a609b202?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/51e53199212db3f59606920448d45a6ead224f904558e3ab9251d071a609b202?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.bodhost.com\/kb\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bodhost.com\/kb\/wp-json\/wp\/v2\/posts\/268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bodhost.com\/kb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bodhost.com\/kb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bodhost.com\/kb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bodhost.com\/kb\/wp-json\/wp\/v2\/comments?post=268"}],"version-history":[{"count":2,"href":"https:\/\/www.bodhost.com\/kb\/wp-json\/wp\/v2\/posts\/268\/revisions"}],"predecessor-version":[{"id":12644,"href":"https:\/\/www.bodhost.com\/kb\/wp-json\/wp\/v2\/posts\/268\/revisions\/12644"}],"wp:attachment":[{"href":"https:\/\/www.bodhost.com\/kb\/wp-json\/wp\/v2\/media?parent=268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bodhost.com\/kb\/wp-json\/wp\/v2\/categories?post=268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bodhost.com\/kb\/wp-json\/wp\/v2\/tags?post=268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}