PPC (Pay Per Click)

[vickey88]

PPC (Pay Per Click)

The concept of the PPC model was given by Bill Gross the founder of Idealab and Goto.com in 1998. Now Goto.com (Overture) is part of yahoo!. Google started search engine advertising in December 1999. But PPC was only introduced in 2002; until then, advertisements were charged at cost-per-thousand impressions. Yahoo! advertisements have been PPC-based since their introduction in 1998.

What is PPC Model?

Pay per click (PPC), is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Pay Per Click Account Setup

Steps for creating and maintaining a pay per click account is mentioned below:

@Business Analysis
*Challenges
*Goals

@Keyword Research
*Selection
*Biding

@Adwritng
*Head Line
*Body Copy
*Call to Action

@Landing Pages
*Content
*Call to Action

@Launch

@Monitor
*Ad Position
*CTR
*CPC
*Conversions

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[Matthew McGuire]

Well thanks for the valuable information. PPC ads campaigns are still beneficial for targeted traffic and brand promotion, but the fact is PPC campaigns can make a deep hole in your pocket.