You also check whether they get traffic from your targeted market. For instance, a lot of B2B sites are very popular in US market, but they get very little traffic from Europe. If you are seeking for buyers from European market, then those sites only popular in US may be not very effective. Use alexa to review site's popularity in different countries. Analyze what percentage of users hit the site regularly and also check the popularity rank in the country you are mostly interested to market your products and services.
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