Web Hosting industry has been variant in regards to providing hosting service and its association with the brands. Well, there are hosting companies which provides good service but they are not well known to many customers and there is always a fear that will that hosting company provide good service or not.
Quite often when customer run behind brands names like alligators(

..not to mention), they signup with full confidence but then thereafter their hopes start deteriorating, but yet due to brand name, they still keep cheering for no reason.
I would like to conclude to all customers, dont look for the brand, look for the service and quality that they provide and eventually be satisfied of it.