Pay per click campaigns

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This strategy is one of the oldest strategies on the web, where companies have their ads posted on certain websites and they only pay every time their ads get clicked on. When choosing the sites where they place ads on, they do keyword bidding and choose sites with web pages that have high keyword density and are most likely to be indexed by search engines such as Google, Yahoo, and what not. If you own a site for example, you can tap companies to place ads on your website which somehow relate to its content. That way, you get to earn, and they get more traffic and more chances of generating more revenue.