How to Reduce Bounce Rate of Website?

[Atticus]

The rejection rate, known as Bounce Rate is the percentage of visitors who came to your website, and then left without visiting any other page. This usually happens more frequently in the paratroopers coming from search engines or users also referenced by advertising that you have a specific website or blog. There will always be a large load of users not interested in the matter, or not, finding what they wanted and left without visiting any other page or article.

There are many factors that can lead to a high rejection rate, whereas a high value is always a bad omen, because it indicates that many users leave your website or blog without even visiting or interested to do more to it.

Bounce rate is the relationship between two variables:

1. Number of visits to the destination address (landing page) the notice.
2. Number of visitors who went away without doing more clicks.

If we imagine that there are 10,000 users visiting our site through search engines, and about 7000 of these users do not click any more, our rejection rate is 70%. The calculation is always done in terms of a percentage of the number of users on our landing page, which in this case is a landing page.

The bounce rate can tell a lot about your design, If you have a high rejection rate, this may be due to:

1. A design unattractive or confused.
2. A time of page load high.
3. Music unattractive.
4. Too much advertising banners and colorful.

The bounce rate can tell a lot about your advertising, If you have a high rejection rate, this may be due to:

1. Fraud clicks on advertising
2. Keywords misleading
3. Misleading ads
4. Broken links or incorrect pages

The funny thing regarding the rate of rejection is that it runs parallel to visitors who fall out of search engines. If these visitors are generally those with the greatest potential to click on Adsense ads, are also those that will generate a higher rate of rejection, since when they click an Adsense ad, they are taken off the website or blog.

Google Analytics has the great advantage of analyzing in detail the different metrics, including the rejection rate. A look at the following image, in September of my articles (entries) more popular, four have a bounce rate negatively (red), giving the others a rejection rate of positive (green).

From these data, it is possible to make adjustments and improve a lot to be able to reduce this bounce rate that is red.

One option is to direct traffic to you and other blog pages, drastically lowering the rate of rejection in this case. This can be done by including links within the articles to other articles or blog pages, for example. Another process that usually leads to a lower rate of rejection is to place ads only at the end of articles. This data usually requires the user to read the article, click a few scattered through this article, and the potential for him to leave without clicking on anything is much lower.

The same happens with the links. Here on the blog I always use the links to open a new window so the user does not immediately leave the blog, like Google Adsense ads. If using ads to open in the same window, the rejection rate would be enormous. Another mistake that often leads to high rejection rates is the lack of compatibility with browsers. Many programmers / developers only work for Internet Explorer or Firefox, and eventually forget that it is important to work for both, but also for other browsers Opera and less used.

The greater the compatibility and functionality, the lower the rejection rate.

How to improve my bounce rate?

There are several factors to take into account that their rejection rate is positive and quality. Some of these processes probably already use, others not so.

• Always create quality content
• Full papers with at least 200 words
• Put some links to other pages within your articles
• To optimize the advertising to use less and earn more
• Attention to the time of loading the page
• Analyze potential errors in IE, Firefox or Opera
• Question its readers about the usability of your site
• Use the links open in new window (not adsense)
• Be consistent and regular in your website or blog

The rejection rate is always related to the reader and the will of the player, so the higher the satisfaction of this player on your website or blog, the lower the rejection rate.

There are dozens of reasons that can lead to a high rejection rate, it is important to properly analyze these results, and improve them where possible and necessary. A good bounce rate would be between 25 and 35%.

[carl owen]

Thanx for the wonderful article Atticus. It is indeed helpful

All the users who are planning to launch some sites or already have some sites on the internet should definitely read this article as the bounce rate of your sites will determine their success on the internet. It is very necessary that the visitors visiting your sites should browse the other pages of the sites as well and find it useful as if this doesn't happen, they won't visit your site again.

[Kingsleyy]

Hello guys....!
In my opinion there are eight Tips To Reduce Bounce Rate Of Your Website:
1.Website Design
2.Provide Relevant Content
3.Easy and Proper Navigation
4.Regularly update the content
5.Better speed up your page load times
6. Get rid of Pop-up ads
7.Reduce external links
8.Effective headline with relevant content inside

[Crish Bronzs]

If you target the correct audience than Bounce rate will automatically reduced. I think this will also an another good option for the same.

[carl owen]

The bounce rate of the website will be minimum if the visitors find the website to be informative and the content useful for them. If irrelevant information is posted just to increase the size of the website, visitors won't find the website worth reading and will leave the website soon which will affect the bounce rate of the website. The consistency of posting the content also makes a difference in the bounce rate. Fresh and new content will always keep the visitors interested in reading the website.

[Arthur]

Mostly website owners always promote only home page, for a couple of keywords, but what about the rest of the pages? Obviously they are not going to promote themselves in the market.

IMO, website optimization is not about getting links and links to home page. Anyway, to reduce bounce rate of website or blog we need to consider following diagram as well.