Importance of Reciprocal Links

Kevin · #1 (**permalink**) 12-02-06, 07:51

I have seen many threads in forums that reciprocal linking is of no more importance in search engines. What do you think shall they be used or not for optimising a site for google?

Ryan21 · #2 (**permalink**) 12-02-06, 08:36

It is believed that the search engines give more importance to one way links as compared to reciprocal links. But the most important factors in link building are link relevance and quality. If these issues are in line then I don't think it would matter much whether it's a one-way link or a reciprocal link, it would just be considered a valuable link.

JackM · #3 (**permalink**) 12-04-06, 09:08

Reciprocal links or oneway links are both considered as most important things in SEO. They both help in gaining link popularity and also increase pagerank. Only the quality and relevancy of the link is considered.

Ryan21 · #4 (**permalink**) 12-05-06, 08:50

Incoming links to your site are one of the best ways to promote your business on the Internet. With Reciprocal links it is important that links are coming from other websites that are relevant to your website. Links from relevant websites will have a positive effect on your site's ranking, whether the links are one way links or reciprocal links is of less importance in such a scenario.