Search Engine Marketing

PeterWatts · #1 (**permalink**) 07-13-09, 20:45

I have been doing SEO for my website. I have good results with the same. Appreciated!

Just planning to switch to SEM. Has anyone here used it? If yes, any suggestions about what shall I do to implement it on my website?

Thank you

Binary · #2 (**permalink**) 07-16-09, 17:45

To my knowledge, SEO is a part of Search Engine Marketing. The main difference lies in how the website gets listed when a search is made. With SEO, you would use key words whereas with SEM you can pay for your site to be listed. SEM also includes PPCs and paid advertising.