Pay Per Click

larrysstyle · #1 (**permalink**) 06-17-09, 09:43

Has anyone had any luck with using a pay per click campaign? This seems like something I'm interested in checking into but not sure where to start other than Google Adwords. Are there any other companies out there that offer something better in ppc?

kirkas · #2 (**permalink**) 06-17-09, 12:48

Google AdSense is still the best of Pay Per Click advertising, in my opinion. It's all a matter of choosing the right keywords so that you get the most out of your campaign. Use long tail keywords — keyword phrases consisting of three or four words. That way, your ads will be better targeted for your niche audience and will perform better.

jason s · #3 (**permalink**) 06-17-09, 14:48

I think Yahoo! Search Marketing is far more better than Google AdSense. For example Yahoo will allow you to see who you are bidding against and what they are bidding and thus helping you to know exactly where you will rank, and how much you will pay.

Also, Highest bid in Yahoo! Search Marketing is $999 whereas in Google AdSense its only $100.00.

Vertigo · #4 (**permalink**) 06-17-09, 15:42

Wouldn't you reach a wider audience advertising on Google, though? Yahoo only has a small percentage of the search engine market when compared to Google.

By the way, I think you meant Google AdWords, not AdSense. :P