Steps to Optimize Ranking

bill mates · #1 (**permalink**) 10-24-07, 06:59

There are many steps involved in the process, many of which include some of the following which are as follows :-

1) W3C Validation
2) Proper naming structure of files for search engines
3) Proper phrasing of the page title
4) Inclusion of a robots.txt file
5) Creation of a sitemap
6) 404 error handling page
7) Meta tags
8) Relevant site copy to page title
9) Site navigational structure

While this is a small list, there are many more considerations that have to accounted for when optimizing your website. A knowledgeable Search Marketer should be able to determine what would be the best process to get your site coded in a search engine friendly fashion

sam · #2 (**permalink**) 10-24-07, 11:09

Why do we use robots.txt file ?

bill mates · #3 (**permalink**) 10-25-07, 05:00

All search engines now look for a robots.txt file as soon their spiders or bots arrive on your website. So, even if you currently do not need to exclude the spiders from any part of your website, having a robots.txt file is still a good idea, it can act as a sort of invitation on your website.

There are a many number of conditions where you may wish to exclude spiders from some or all of your website.

1) You are still building the site, or certain pages, and do not want the incomplete work to appear in search engines

2) You have information that, while not sensitive enough to bother password protecting, is of no interest to anyone but those it is intended for and you would prefer it did not appear in search engines.

3) Many people have some directories which they would prefer were not crawled - for example do you really need to have your cgi-bin indexed? Or a directory that simply contains thank you or error pages.

4) If you are using doorway pages you may wish to ensure that individual robots do not have access to all of them. This is important in order to avoid being penalized for spamming a search engine with a series of overly similar pages.

5) You would like to exclude some bots or spiders together, for example: those from search engines you do not want to appear in or those whose chief purpose is collecting email addresses.

Sean · #4 (**permalink**) 10-25-07, 10:38

robots.txt is mainly used to exclude robots from files or directories.

carl · #5 (**permalink**) 10-26-07, 05:47

Quote:

Originally Posted by bill mates

There are many steps involved in the process, many of which include some of the following which are as follows :-

1) W3C Validation
2) Proper naming structure of files for search engines
3) Proper phrasing of the page title
4) Inclusion of a robots.txt file
5) Creation of a sitemap
6) 404 error handling page
7) Meta tags
8) Relevant site copy to page title
9) Site navigational structure

While this is a small list, there are many more considerations that have to accounted for when optimizing your website. A knowledgeable Search Marketer should be able to determine what would be the best process to get your site coded in a search engine friendly fashion

These are all the basic concept of SEO.But you can't depend fully on all these
factors you need to do many more things like one way linking,articles posting etc.

bod-jack · #6 (**permalink**) 10-27-07, 07:28

Can anybody explain me what is googlebots?

jazz · #7 (**permalink**) 10-29-07, 05:45

Googlebots are it's little spy robots. They travel the World Wide Web in search of websites. When they find sites they collect information from them. This is termed as crawling a website. The Googlebots use keywords and links to do this.

BodShane · #8 (**permalink**) 10-29-07, 10:09

Quote:

Originally Posted by jazz

Googlebots are it's little spy robots. They travel the World Wide Web in search of websites. When they find sites they collect information from them. This is termed as crawling a website. The Googlebots use keywords and links to do this.

That is cute-little definition. :D

You can be a bit more specific on this one such as follows :

Google bots : as the name suggests, bots that are send on million of websites by Google in order to index them to match the searches of visitors seeking the appropriate information.

Rodricks · #9 (**permalink**) 10-30-07, 05:15

Other most effective efforts may include adding unique content to a website, ensuring that content is easily indexed by search engine robots, and making the website more appealing to users.

BodShane · #10 (**permalink**) 10-30-07, 07:37

Make sure the unique content matches the important keyword you aim for.

Ben.jones · #11 (**permalink**) 10-31-07, 05:11

As I am new to this Can anybody expain me what is pageranking ?

carl · #12 (**permalink**) 10-31-07, 07:43

Quote:

Originally Posted by Ben.jones

As I am new to this Can anybody expain me what is pageranking ?

PageRank refers to a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for that other page. The more votes that are cast for a particular page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is taken into account when a page's PageRank is calculated.
PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determines a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one.

Sean · #13 (**permalink**) 10-31-07, 09:47

oops!!!

they recently updated and results for many websites haven't shown up good. It seems we have to check what is up with the algorithm.

Rodricks · #14 (**permalink**) 11-03-07, 04:56

yes think this time many of the websites pagerank came down.

bod-jack · #15 (**permalink**) 11-05-07, 03:47

To increase your PageRank, or more precisely the PageRank of one of your pages the first thing to do is to get links from other sites.

BodShane · #16 (**permalink**) 11-05-07, 11:06

Serious effects from google is seen. I also noticed site's like phpBB Page Rank has been pulled down.

carl · #17 (**permalink**) 11-06-07, 06:22

Yes I have noticed some big change activity with the Google Page Rank

For example: I have a website index page that has dropped from Page Rank 4 to Page rank 0 that has good traffic with many inbound links, and had a website with no traffic and no links go straight to PR3 with the rest of the pages getting PR2 and the domain is only two three month old.

And across many websites I have noticed strange Page Ranking positions.

Something has changed with Google Algorithm and we must find out what.

Sean · #18 (**permalink**) 11-06-07, 11:37

Indeed. No good changes for my php website. :(

jazz · #19 (**permalink**) 11-07-07, 10:40

Well I think it is clear that google wants to lower the value of PageRank in the mind of people because people do anything to get high PageRank and then sell links so fluctuating PageRank on random basis might lower the value of PageRank and poeple might start giving more importance to other factors (site visitors etc..) before buying the links / ads.

Christina · #20 (**permalink**) 11-08-07, 06:19

the use of SEO in a website is to generate more traffic from 'search engines'... so the more you rank high in SERP,, the more you can get 'related traffics' from your site... PageRank is just for webmasters.. we must focus on how you can generate related traffics and DO NOT focus on getting high PageRank.. PageRank is just an award of what you have done good to your website...