Quote:
Originally Posted by carl owen
One of the best ways to avoid chargebacks is using payment gateways such as Google checkout which verifies the payment extremely well due to which only genuine customers are able to clear the verification process and if you only get genuine customers for the products you sell, chargebacks will be almost none 
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Hey Carl.
If someone decides to perform a Chargeback through their bank or financial institution, how does Google checkout help in this situation?
Chargebacks occur through both legitimate and non legitimate customers.
A consumer may initiate a chargeback by contacting their issuing bank, and filing a substantiated complaint regarding one or more debit items on their credit card statement. Chargebacks are the consumer's last line of defense against unscrupulous merchants. The threat of forced reversal of funds provides merchants with added incentive to provide quality products, helpful customer service, and timely refunds as appropriate. Chargebacks also provide a means for reversal of unauthorized transfers due to identity theft.
With each Chargeback the issuer submits a numeric code. They fall into four categories.
Technical
Clerical
Quality
Fraud.
For transactions where the original invoice was signed by the consumer, the merchant may dispute a chargeback with the assistance of their acquiring bank. The acquirer and issuer mediate in the dispute process, following rules set forth by the corresponding bank network or card association. If the acquirer prevails in the dispute, the funds are returned to the acquirer, and then to the merchant.
It all boils down to what you are offering, how you advertise the product and if you are a legitimate business, or just a business out to rip people off with shoddy merchandise.
The best thing to do to avoid Chargebacks are.
1. Do the right thing. Give your customer what you advertise you offer.
2. Don't rip people off.
3. Don't offer a worthless product.
4. If you have done the above, speak to your Merchant and sort the issue out.