Quote:
Originally Posted by Macdale
According to you answers, it seems that unique content and quality backlinks are the factors on which Google defines the importance of a web site.
What things should be followed in order to avoid the Google penalties?
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There is nothing called as Google Penalties. By your words it seems that you want to know how is it possible to maintain or improve rankings in Google.
To maintain and improve rankings in Google, you should have Good and unique content on your website and also maximum backlinks which will give good rankings. Also, you should make sure that you update your website regularly with good content which will help you to maintain and get good rankings in Google ;)
Hope this helps..