You can use Opt-in e-mail through which you can reach their target audiences even from simple lists. However, it is not enough to simply push advertisement to subscribers on mailing lists. E-mail lists with profiling perform best, because subscribers who receive promotional e-mail offers based on their profiles.
Tips for buying a commercial mailing list:
1. Only buy opt-in lists;
2. Only use reputable list brokers;
3. Check the source of the lists you are buying – how, where and when were people signed up and what did they agree to receive.
4. Be specific while choosing your lists in order to target your audience e.g. by location, sex, age, interests etc.
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