First step would be to host the blog on Wordpress or b2evolution and migrate from blogspot, followed by product alignment where the visitors are attracted to each product / services.
Btw, there are many Wordpress themes that you can choose from for your blog once it's installed. Also, keep a watch on the following important aspects :
- Search Engine Optimization ( Title Tags, Meta's etc. )
- RSS Feeds
- Latest Offers ( If any )
Hope this helps! :D
Regards,
Shane Phillips
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