Useful advice, though I haven't had a lot of problems with regard to visibility on search engines. However my sites are fairly esoteric so if you search on the right words you'll usually get them on the first page of results if not the first item.
Obviously if you're selling widgets and there are a thousand other sites selling widgets then it's different story altogether.
The best advice is to exchange links with other well known sites and then the search engines' robots will find you within a matter of hours.
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