I think One way linking is always beneficial than others.This one way links usually stay in place for a very long duration of time. If a person puts a links that points to your website on his website, this means that he likes your website's content and he wants to offer it to his visitors too.So, because the links will be on related pages each one way inbound link will tell the search engines that your website is valuable and deserves the link.
So,you can say that one way links are the new generation of links. Get as many one way links as you can to point to your website and you will have the desired targeted traffic
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