Well, when it comes to alexa rankings, it is seen that alexa records the visitors on your website if the visitors have alexa toolbar installed in the web browser. Due to this, if the visitors you get on your website have alexa toolbar, it will be counted, otherwise, not :o Hence, I don't think it is important as it might be possible that visitors visiting your website won't have alexa toolbar in their web browsers (mostly people don't have it due to spyware etc. ;))
Alexa rankings is counted by web masters as they mostly have alexa toolbar installed. You shouldn't consider alexa toolbar for general audience as it will be counted only if they have alexa toolbar installed :eek: Hence, alexa rankings are limited to some extent. Also, some the web browsers do not support alexa toolbar which is yet another drawback as the hits from those browsers won't be counted.
Some people say that alexa has an algorithm to rank websites. Well, if this the case then I think the algorithm also depends on the results from alexa toolbar only ;)
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